{"id":23955,"date":"2024-09-03T11:40:15","date_gmt":"2024-09-03T09:40:15","guid":{"rendered":"https:\/\/kueche-schweiz.ch\/training\/webinaire-lia-pour-le-marketing\/"},"modified":"2025-01-14T16:54:53","modified_gmt":"2025-01-14T15:54:53","slug":"webinaire-lia-pour-le-marketing","status":"publish","type":"training","link":"https:\/\/kueche-schweiz.ch\/fr\/formation\/webinaire-lia-pour-le-marketing\/","title":{"rendered":"Webinaire : L’IA pour le marketing"},"content":{"rendered":"\n
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Page d’accueil<\/a><\/span> \u00bb Formation continue<\/a><\/span> \u00bb Webinaire : L’IA pour le marketing<\/span><\/span><\/div>\n\n\n
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Webinaire : L’IA pour le marketing<\/h2>\n<\/div>\n\n\n\n
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Quels inputs dois-je donner \u00e0 ChatGPT pour obtenir le r\u00e9sultat souhait\u00e9 ?<\/h3>\n\n\n\n

Ce cours propose une introduction \u00e0 la cr\u00e9ation et \u00e0 l’optimisation de messages-guides \u00e0 des fins de marketing en fran\u00e7ais. Les participants apprendront \u00e0 tenir compte des nuances culturelles et \u00e0 g\u00e9n\u00e9rer des contenus efficaces et attrayants. Des exercices et des exemples interactifs permettront de mieux comprendre la dynamique de la langue et son impact sur le marketing. <\/p>\n\n\n\n

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Inscrivez-vous maintenant<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Date et lieu<\/h3>\n<\/div>\n\n\n\n
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Webinaire de 2 heures<\/strong><\/p>\n\n\n\n

Jeudi 24 octobre 2024
9 h 00 \u00e0 11 h 00<\/p>\n\n\n\n

Le webinaire se d\u00e9roule via Zoom.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Contenu du cours<\/h3>\n<\/div>\n\n\n\n
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Quel est le contenu du webinaire ?<\/strong><\/p>\n\n\n\n

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  • Apprendre les bases de la cr\u00e9ation d’invites marketing en fran\u00e7ais<\/li>\n\n\n\n
  • Appliquer les aspects sp\u00e9cifiques \u00e0 la culture dans les messages-guides pour cibler le public<\/li>\n\n\n\n
  • D\u00e9velopper des comp\u00e9tences pour analyser et am\u00e9liorer les messages-guides<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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    Groupe cible<\/h3>\n<\/div>\n\n\n\n
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    Personnes responsables du marketing dans l’entreprise et souhaitant utiliser ChatGPT dans leur travail quotidien.<\/strong><\/p>\n\n\n\n

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    • Niveau : Avanc\u00e9<\/li>\n\n\n\n
    • Connaissances pr\u00e9alables : D\u00e9j\u00e0 une premi\u00e8re exp\u00e9rience avec les messages-guides (dans ChatGPT).<\/li>\n\n\n\n
    • Secteur : Tous<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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      Prix<\/h3>\n<\/div>\n\n\n\n
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      • Partenaires : CHF 120.00 <\/li>\n\n\n\n
      • Partenaires de coop\u00e9ration : CHF 150.00<\/li>\n\n\n\n
      • Externes : CHF 195.00<\/li>\n<\/ul>\n\n\n\n

        Pour les membres de Cuisine Suisse, le prix des partenaires de coop\u00e9ration s’applique.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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        Prestations<\/h3>\n<\/div>\n\n\n\n
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        • Webinaire avec une conf\u00e9renci\u00e8re hautement qualifi\u00e9e<\/li>\n\n\n\n
        • Du temps est pr\u00e9vu pour les questions individuelles et les affaires<\/li>\n\n\n\n
        • Mat\u00e9riel de travail, supports de cours<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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          Intervenant – Roger L. Basler de Roca<\/h3>\n<\/div>\n\n\n\n
          \n

          Roger L. Basler de Roca est conf\u00e9rencier et formateur du Top 100 | \u00e9conomiste d’entreprise HES, entrepreneur num\u00e9rique par passion avec une pr\u00e9dilection pour l’intelligence artificielle et les algorithmes.
          Il est notamment sp\u00e9cialis\u00e9 dans la mise en place de mod\u00e8les commerciaux num\u00e9riques et de mod\u00e8les de croissance dans le marketing num\u00e9rique et le commerce \u00e9lectronique.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Ce cours propose une introduction \u00e0 la cr\u00e9ation et \u00e0 l’optimisation de messages-guides \u00e0 des fins de marketing en fran\u00e7ais. Les participants apprendront \u00e0 tenir compte des nuances culturelles et \u00e0 g\u00e9n\u00e9rer des contenus efficaces et attrayants. Des exercices et des exemples interactifs permettront de mieux comprendre la dynamique de la langue et son impact sur le marketing. <\/p>\n","protected":false},"featured_media":23937,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"training-status":[23],"training-category":[82,110],"class_list":["post-23955","training","type-training","status-publish","has-post-thumbnail","hentry","training-status-passiv","training-category-archiv-fr","training-category-archives"],"acf":[],"yoast_head":"\nWebinaire : L'IA pour le marketing - K\u00fcche Schweiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kueche-schweiz.ch\/formation\/webinar-kuenstliche-intelligenz-fuers-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinaire : L'IA pour le marketing - K\u00fcche Schweiz\" \/>\n<meta property=\"og:description\" content=\"Ce cours propose une introduction \u00e0 la cr\u00e9ation et \u00e0 l'optimisation de messages-guides \u00e0 des fins de marketing en fran\u00e7ais. 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